TOMMY HILFIGER INTRODUCES ‘PASS THE MIC’ CAMPAIGN

Tommy Hilfiger has introduced its fall 2021 brand campaign. Called “Pass the Mic,” the new campaign stars Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun, and DJ Cassidy, and supports the idea that everyone has the power to affect and change the world because voices speak volumes.

Focusing on a specific topic, each talent inspires fans by asking: What inspires you to make a difference? What would you say if the world was listening? What drives you towards the future? What do you have to say?

Each campaign video ends with talent saying, “I’m passing the mic to you. What do you have to say?” Audiences will be given the opportunity to respond via direct message on Tommy Hilfiger’s Instagram account.

“Every voice has the power to light up the world,” said Tommy Hilfiger. “We are here to quite literally ‘Pass the Mic,’ first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”

The “Pass the Mic” campaign features the fall 2021 Tommy Hilfiger collection alongside statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the fall 2021 Tommy Hilfiger collection is made using more sustainable methods and materials, and is now available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.