Tommy Hilfiger Opens Digital Showroom in Amsterdam

by Harry Sheff

PVH’s Tommy Hilfiger division opened a new digital sales showroom at its Amsterdam headquarters this week and announced plans to roll out the concept in other markets.

Daniel Grieder and Tommy Hilfiger in the showroom
Daniel Grieder and Tommy Hilfiger in the showroom

“Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams,” said Hilfiger CEO Daniel Grieder. “We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”

Features of the showroom include a large touchscreen table that’s linked to a wall of super-high definition 4K screens. The screens will show the entire collection and allow buyers to see whole looks and create custom orders.

The company added that the digital experience “reduces sample production, eliminates the need for printed order forms and diminishes the ecological impacts of shipping.”