TOMMY HILFIGER RELEASES LATEST COLLECTION WITH MERCEDES BENZ

by Stephen Garner

Tommy Hilfiger has launched its third men’s collection with Mercedes Benz as part of the brand’s multi-year partnership with the Mercedes-AMG Petronas Formula One Team.

The men’s Tommy x Mercedes-Benz capsule collection features tailored chinos, a bomber jacket, and a hooded parka constructed in technical fabrics. Climate control finishes, perforations, rubberized tapes, seamed seals and Velcro adjusters are seen throughout the line, as well as polos and t-shirts treated with TH Cool properties that include miDori bioWick for moisture-wicking and fast-drying properties. The red, white and navy color palette is enhanced with light grays and light blues.

The collection’s corresponding spring 2020 Tommy x Mercedes-Benz campaign stars models Kit Butler and Patrick Nodanche and spotlighted key styles alongside a G-63 Mercedes-AMG.

Starting in the 2018 season, Tommy Hilfiger became the Official Apparel Partner of the Mercedes-AMG Petronas Formula One Team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of Tommy Hilfiger consumers.

The collection is now available globally online at tommy.com, in select Mercedes-Benz dealerships, at select Tommy Hilfiger stores, and select wholesale partners.