TOMS DEBUTS APPLE WATCH BANDS TO HELP PROVIDE SOLAR ELECTRICITY

One for one brand Toms has launched a set of new watch bands for Apple watch which bring awareness to global light poverty.

For every Toms for Apple Watch band purchased, the company will help provide one year of solar light to an individual in need. About 1.2 billion people lack access to safe and reliable electricity, which negatively affects their income, health and well-being.

“We love the idea of incorporating giving into a product you use on a daily basis,” said Blake Mycoskie, founder of Toms. “With our new Toms for Apple Watch band, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it.”

Toms for Apple Watch bands are available in two different styles and several color ways that retail between $49 and $75. The collection is now available at Toms.com and Toms retail stores nationwide.