Following successful launches in both Paris and London earlier this year, legendary skater Tony Hawk continues the global expansion of his fashion collection to North America.
Today, the Tony Hawk Signature Line debuts in partnership with New York City’s luxury streetwear store Reign as well as the experiential concept store 10 Corso Como, where Reign has a collaborative sneaker space.
The collection pays homage to Hawk’s legacy and continued influence on skateboarding culture around the globe. The line, which features exclusive imagery shot by renowned photographer Anton Corbijn, draws from Hawk’s California roots fused with a streetwear-inspired twist.
The collection is comprised of relaxed fit t-shirts, hoodies, and sweatshirts in blues, green, and neutral colorways, with prices starting at $80.
“While working on the collection, I wanted to create something that was more than just clothing,” said Hawk. “The line was intended to celebrate skateboarding culture through the look, touch, and feel of each item.”
“Tony Hawk is a legend, and his impact on skate culture in the early 2000s had a huge influence on me during my childhood,” added Santino LoConte, founder and creative director of Reign. “When we were presented with the opportunity to partner with him, alongside the artistic approach of Anton Corbijn, we jumped at the opportunity. This project bridges the gap between authentic skate culture, fashion, and art. It’s the type of project we at Reign love to work on.”
At the August 29 launch event hosted by 10 Corso Como, located in Manhattan’s Seaport District, guests will get a first look at the collection and meet Tony Hawk who will be on-site to celebrate the collection.
The Tony Hawk Signature Line will be available for purchase in-store and on reign.com, as well as at selected retailers across Europe, North America, and Asia at a future date.
The Tony Hawk brand is part of the portfolio of brands owned by APEX Global Brands, a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands.
Photos by Adam Titchener