‘TOP GUN’ ACTOR FRONTS NEW BLOOMINGDALE’S CAMPAIGN

by Stephen Garner

Bloomingdale’s is unveiling the fourth edition of its ‘Mix Masters’ campaign, showcasing the retailer’s approach to mixing across categories and price points in both fashion and home. This season, Bloomingdale’s has selected a cast of up-and-coming stars to demonstrate the season’s biggest trends.

Glen Powell, one of the ace fighter pilots in this summer’s Top Gun: Maverick, takes flight in the Mix Masters menswear campaign, blending classic Hollywood style with the easygoing elegance of Italian tailoring. The star channels a timeless look in a brown Sandro checked jacket, dark rose Rag & Bone sweater, and Barena pants. In a separate image, Powell takes the wheel of a vintage car in a suede Reiss jacket, classic white ATM Anthony Thomas Melillo t-shirt, and Frame jeans.

On March 12th, Bloomingdale’s will bring the Mix Masters campaign to life with a New York City launch event that transforms the 59th Street flagship into a vibrant and warm global destination. Shoppers can expect performances of dance styles from around the world, culinary demonstrations, kid-friendly activities, along with styling tips from Alexa Chung for her new Alexa Chung x Barbour collection. The celebration continues with even more in-store events throughout the month.

The men’s, women’s, and home Mix Masters campaigns are now live online.