Bloomingdale’s is unveiling the fourth edition of its ‘Mix Masters’ campaign, showcasing the retailer’s approach to mixing across categories and price points in both fashion and home. This season, Bloomingdale’s has selected a cast of up-and-coming stars to demonstrate the season’s biggest trends.
Glen Powell, one of the ace fighter pilots in this summer’s Top Gun: Maverick, takes flight in the Mix Masters menswear campaign, blending classic Hollywood style with the easygoing elegance of Italian tailoring. The star channels a timeless look in a brown Sandro checked jacket, dark rose Rag & Bone sweater, and Barena pants. In a separate image, Powell takes the wheel of a vintage car in a suede Reiss jacket, classic white ATM Anthony Thomas Melillo t-shirt, and Frame jeans.
On March 12th, Bloomingdale’s will bring the Mix Masters campaign to life with a New York City launch event that transforms the 59th Street flagship into a vibrant and warm global destination. Shoppers can expect performances of dance styles from around the world, culinary demonstrations, kid-friendly activities, along with styling tips from Alexa Chung for her new Alexa Chung x Barbour collection. The celebration continues with even more in-store events throughout the month.
The men’s, women’s, and home Mix Masters campaigns are now live online.