TRUE RELIGION ANNOUNCES NEW FOOTWEAR LICENSING AGREEMENT WITH ORLY CORPORATION

by John Russel Jones


True Religion has announced a new footwear licensing agreement with Orly Corporation. True Religion’s footwear collection for men, women, and kids will launch in Fall 2024.

“As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” said Michael Buckley, Chief Executive Officer, True Religion. “Orly, our new licensee, takes a customer-first approach to everything they do, which is in alignment with how we run our business. We look forward to being able to provide full head-to-toe looks to our consumers thanks to this unique category extension for the brand.”

Orly Corporation is a leading New York-based wholesale distribution company specializing in multiple categories such as footwear, socks, and housewares across North American markets, including Canada, Puerto Rico, and the UK. Orly offers unparalleled sourcing capabilities, with two dedicated sourcing offices in China as well as a full in-house design and sales team in New York City.

“Partnering with True Religion marks a thrilling new chapter for us at Orly Corporation,” said Ruby Antebi, Head of Strategy and Business Development. “True Religion’s iconic style merges seamlessly with our vision of innovation in footwear for men, women, and kids. This collaboration isn’t just about creating products; it’s about redefining what’s possible in fashion, making elite style accessible to all.”

Prices range from $55 – $200. The collection will be sold through True Religion’s own stores and website as well as at major retailers in both the U.S. and Canada.