Unboxing The Holiday Shipping Race

It seems impossible for consumers to shop online this holiday season without being inundated with free or discounted shipping offers. But in the middle of the enticing offers, it’s easy to forget exactly what it is: just another holiday promotion. “Promotions are really the biggest influence on holiday shopping,” said Bobby Stephens, retail and consumer products leader for Deloitte Digital, in an interview with Retail Dive. Deloitte revealed in a 2018 holiday survey that 82% of shoppers think free shipping is one of the most enticing promotional offers, coming in second only to price discounts. Read more at Retail Dive.