UNITED LEGWEAR ACQUIRES PRO PLAYER BRAND FROM PERRY ELLIS
United Legwear & Apparel Co. (ULAC) has acquired the Pro Player brand from Perry Ellis International. Terms of the deal were not disclosed.
For decades, Pro Player apparel has been worn by sports fans who associated the brand with officially licensed team gear, particularly jackets, across all big four sports. The brand is also well-known for acquiring the naming rights to Joe Robbie Stadium, home of the Miami Dolphins and Florida Marlins in the 1990s (the field is now known as Hard Rock Stadium).
Over the last few years, under Perry Ellis International’s ownership and with major investment from ULAC as master licensee, Pro Player has been reinvigorated with men’s, women’s, and children’s apparel and accessories programs, and highly-visible marketing support via signage in the home fields/arenas of the New York Mets, Atlanta Braves, Houston Astros, and New York Islanders.
The acquisition of Pro Player expands ULAC’s portfolio of wholly-owned brands.
ULAC is developing a global licensing program for Pro Player across all categories in men’s, women’s, and children’s sport and lifestyle apparel, accessories, and hard goods, such as small exercise and sport equipment.
In other ULAC news, the company has also recently acquired TicTacToe, a brand of infant, toddler, and children’s legwear, accessories, and apparel that has been operating in the childrenswear market for over 30 years.