UNTUCKit x Fair Harbor

Untuckit teams up with sustainable lifestyle brand fair harbor

by Stephen Garner

UNTUCKit has teamed up with sustainable lifestyle brand Fair Harbor on an exclusive collection of eco-conscious swimsuits made from recycled plastic bottles collected from oceans and beaches.

The collection features three of Fair Harbor’s classic fits in six colorways: The Boardshort in red and blue stripes as well as a water photoprint; The Swim Trunk in blue stripes and a beach wave photoprint taken by surf photographer Mike Nelson; The Anchor Swim Short in a red scalloped style and a blue scale print. The six styles are shoppable on UNTUCKit.com, in select UNTUCKit stores and on FairHarborSwim.com.

Untuckit x Fair Harbor

“We’re excited to be partnering with Fair Harbor, an incredible brand whose inspiring mission has resulted in such a great swimwear collection,” said Aaron Sanandres, co-founder and CEO of UNTUCKit. “We’re looking forward to helping them develop their business, especially as they’re in their early stages, while learning from them how to become a more eco-conscious company ourselves. We couldn’t have picked a better first collaboration partner.”

In addition to the product collaboration, UNTUCKit has taken the initiative to help grow the Fair Harbor brand by incubating the swimwear company’s executive team in-house at UNTUCKit headquarters. As experienced retailers in the fashion and entrepreneurial world, UNTUCKit has begun offering real-time insights into helping scale the Fair Harbor brand and business. In return, Fair Harbor has offered its insights on how to help UNTUCKit become more sustainable and more eco-conscious in its business practices.

“My sister Caroline and I are honored and thankful that we have the opportunity to work alongside the staff and executive team of UNTUCKit, who are on the cutting edge of combining a digitally native platform with a strong retail presence,” added Jake Danehy, co-founder and CEO of Fair Harbor. “Overall, it has been extremely exciting and helpful to work with the UNTUCKit team, especially Chris and Aaron – who have been exceptional mentors – as we continue to scale our business. We are growing very quickly and are thrilled to share this collaboration with the world.”