The collection features three of Fair Harbor’s classic fits in six colorways: The Boardshort in red and blue stripes as well as a water photoprint; The Swim Trunk in blue stripes and a beach wave photoprint taken by surf photographer Mike Nelson; The Anchor Swim Short in a red scalloped style and a blue scale print. The six styles are shoppable on UNTUCKit.com, in select UNTUCKit stores and on FairHarborSwim.com.
“We’re excited to be partnering with Fair Harbor, an incredible brand whose inspiring mission has resulted in such a great swimwear collection,” said Aaron Sanandres, co-founder and CEO of UNTUCKit. “We’re looking forward to helping them develop their business, especially as they’re in their early stages, while learning from them how to become a more eco-conscious company ourselves. We couldn’t have picked a better first collaboration partner.”
In addition to the product collaboration, UNTUCKit has taken the initiative to help grow the Fair Harbor brand by incubating the swimwear company’s executive team in-house at UNTUCKit headquarters. As experienced retailers in the fashion and entrepreneurial world, UNTUCKit has begun offering real-time insights into helping scale the Fair Harbor brand and business. In return, Fair Harbor has offered its insights on how to help UNTUCKit become more sustainable and more eco-conscious in its business practices.
“My sister Caroline and I are honored and thankful that we have the opportunity to work alongside the staff and executive team of UNTUCKit, who are on the cutting edge of combining a digitally native platform with a strong retail presence,” added Jake Danehy, co-founder and CEO of Fair Harbor. “Overall, it has been extremely exciting and helpful to work with the UNTUCKit team, especially Chris and Aaron – who have been exceptional mentors – as we continue to scale our business. We are growing very quickly and are thrilled to share this collaboration with the world.”