Urban Outfitters Enters Men’s Makeup Category In Partnership With Hims

Hims & Hers, a multi-specialty telehealth platform, on Wednesday announced it is teaming up with Urban Outfitters to offer select Hims products on urbanoutfitters.com. Over the next few months, Hims & Hers and Urban Outfitters plan to roll out select Hers products and more Hims products on the retailer’s website. Among the first items the companies will offer are products for skin care, hair loss, sexual health, supplements and other personal care items. Notably, the Blur Stick Concealer for Men, which Hims & Hers launched in May, will be Urban Outfitters’ first foray into the men’s makeup category, the company said. Read more at Retail Dive.