How Vans Is Preparing For Another 50 Years Of Iconic Sneakers

If you stay at all up on what’s going on in sneakers you’re probably aware that 2016 is Vans’ 50th year in business. The brand’s been celebrating its semicentennial in a big way all year long with an anniversary collection of kicks and gear and a series of high-profile events at House of Vans locations all around the world, leading up to a scorching Metallica show at the London House of Vans that we were lucky enough to catch. Before the band took the stage we sat down with global brand president Doug Palladini to talk about Vans’ past, present, and future—and why he’s one of the company’s biggest fanboys. Read more at Esquire.