by Elise Diamantini

How many times have we heard retailers moan that “there’s nothing new in the market?” So we asked MRket, Capsule and Project to tell us about a few new exhibitors at the Las Vegas shows. Today: Capsule.



  • Top retail accounts: Harvey Nichols (London), Alchemist (Miami), Just One Eye (Los Angeles), Storm (Copenhagen), Juice (Hong Kong)
  • Retail price points: Upper contemporary
  • Brand aesthetic: Made in NYC
  • Category offering: Full menswear collection
  • Anything else we should know: WE DAH BEST
mostly heard rarely seen

Mostly Heard Rarely Seen

  • Top retail accounts: Saks (USA, Canada), Harvey Nichols ( UK, Dubai, Hong Kong), Boon the Shop (Korea), RESTIR (Japan), Surrender (Singapore), Ron Herman (USA), Eraldo (Italy), SSENSE (online)
  • Retail price points
    • Tees $100-$150
    • Knits $125-$350
    • Wovens $225-$350
    • Bottoms $175-$395
  • Brand aesthetic: The collection is highly detailed and focuses in design, quality and innovation. It is a high-street fashion label that melds Eastern-inspired street fashion and the youth and art cultures that thrive in Tokyo and Hong Kong. The design and aesthetic of the collection includes the use of innovative appliqués ad various textures in the form of fabrication and finishing.
  • Category offering: Ready to wear includes knits, wovens, T-shirts, bottoms, jackets, hats, bags, outer wear and accessories.
  • Anything else we should know: Thomas “Tomakira” Li, the Hong Kong born, Japan-raised designer opts to remain largely and infittingly invisible. Following in the mystery-shrouded footsteps of British street artist Banksy and Belgian designer, Maison Martin Margiela- who never allows photos and whose communications are all handled remotely-Tomakira champions the concept of producing something creative while shunning celebrity status. The ascendant designer wears a mask in public and never does interviews. His collection was conceived in part to inspire a generation of Japanese youth to stop focusing on the superficial aspects of identity and to build a reputation based on one’s artistic creations.
Shore Projects

Shore Projects 

  • Top retail accounts: In the U.K., our key stockists are TopShop, ASOS, Selfridges, Urban Outfitters, John Lewis and Harrods. In the U.S., we’re launching soon in both Nordstrom and Bloomingdale’s.
  • Retail price points: $175 – $230
  • Brand aesthetic: Shore Projects is a watch brand inspired by the elementary beauty and idyllic fun of the British seaside. With influence from the venerable explorer watches, our watches are designed to mirror vintage timepieces with modern design features and are fully equipped to both stand out and weather the demands of a modern lifestyle.
  • Category offering: Watches
  • Anything else we should know: One of our most exciting features is the innovative strap mechanism, making it easy to swap straps on a daily basis, transforming the watch in just a few seconds. The idea is to create as many colors, styles and patterns as possible so there will never be a chance of getting tired of wearing the same shade or design day-in-day-out.
I Love Ugly

I Love Ugly 

  • Top retail accounts: Within the U.S.: Revolve, American Rag, Machus, WISH, Hypebeast
  • Retail price points: Clothing; $100-$350 / Accessories; $60-$320
  • Brand aesthetic: Creating quality men’s good for the independent mind. At I Love Ugly  everything is created with a purpose and their attention to detail sets them apart from other brands; each product reflects a lifestyle based around potential, attitude and influence.
  • Category offering: Full menswear collection
  • Anything else we should know: Hailing from NZ, we opened up our first U.S. brick and mortar in LA last year, with plans for an NYC pop-up in a couple months.

Capsule runs from Monday, August 17 (9-6PM), Tuesday, August 18 (9-6PM) and Wednesday, August 19 (9-4PM) in the Venetian Ballroom.