VEJA DEBUTS NEWEST RICK OWENS COLLABORATION

For autumn/winter ‘20, Veja and Rick Owens introduce a new collaboration for the third consecutive time. The made-in-Brazil collection features two styles in three different colorways per style.

The Runner Style 2, a low sneaker reinterpretation of the Runner Style developed for autumn/winter ‘19, has been developed on a smoother and lighter brand-new sole. It is also more ecological since the midsole is now made of 46 percent sugar cane and 8 percent banana oil.

For the first time, Veja introduces some natural cork in its outsole, still combined with 30 percent Amazonian rubber and 31 percent rice waste. The upper in V-Knit is made of 100 percent recycled polyester coming from plastic bottles.

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The Runner Style Mid, a high-top sock, is midway between Veja’s and Owens’ inspiration. It is also developed on the 54 percent bio-based new midsole combined with the 64 percent bio-based, of which 3 percent is natural cork, outsole. The upper in V-Knit is made of 100 percent recycled polyester coming from plastic bottles.

The redesigned sole increases the lightness of the shoe. An evolved design for the outsole with longitudinal and lateral flex grooves adds comfort and enhances foot roll specifically for long distances. The L-Foam technology on the midsole ensures optimal cushioning and rebound thanks to the natural latex.

The new Veja x Rick Owens collection, which retails between $290 and $315, is now available.