VINEYARD VINES TO SPONSOR NASCAR DRIVER CASEY MEARS
Brothers Shep and Ian Murray, CEOs and co-founders of Vineyard Vines, have just announced a partnership with Nascar’s Germain Racing and driver Casey Mears, for five races in 2016. The partnership kicked off on Sunday, July 24 at the “Combat Wounded Coalition 400 at the Brickyard” at the Indianapolis Motor Speedway.
“We are thrilled to announce our partnership with Casey Mears and Germain Racing, as they share in our passion of Every day should feel this good,” said Shep Murray, Vineyard Vines CEO and co-founder. “Nascar is known for its passionate fan base and its exciting once-in-a-lifetime racing experiences. We can’t wait to watch our pink whale circle that track on the No. 13 car during the race.”
“Mears is not only a recognizable name in auto-racing, but is a true family man. Casey is the third generation of successful drivers in his family and coming from a family-run business myself, we were excited to partner with someone who has a similar background,” said Ian Murray, Vineyard Vines CEO & co-founder.
Casey Mears said: “On the Vineyard Vines website, there’s a quote from Shep and Ian Murray – ‘People always say that if you do what you love, you’ll be successful. There’s no doubt that we’re doing what we love and loving what we do: we’re having fun, working hard and meeting great people.’ That quote is so true and is exactly how I feel about racing. It’s good to see the American dream come true for them and to see the brand continue to grow. I’m glad to have Vineyard Vines join our Geico Chevrolet SS team.”
“The story of the Murray brothers is great,” added Bob Germain Jr., team owner and founder. “Two guys quit their jobs to sell neckties. It’s exciting to promote Vineyard Vines in what, I believe, is still just the beginning of the growth of their brand. We are thrilled to bring the vineyard vines style into the Nascar garage.”
Vineyard Vines will be opening a new retail store in Indianapolis this month and next up in the series of Nascar races will be in Richmond, VA this September followed by Chicago, Charlotte and Miami.
