VINEYARD VINES STRENGTHENS ITS COMMITMENT TO GOLF WITH NEW INITIATIVES

Lifestyle apparel brand Vineyard Vines continues its commitment to the sport of golf through the rollout of strategic partnerships and initiatives throughout 2019. This week, the brand will debut the exclusive ‘Jim Nantz by Vineyard Vines’ collection of golf apparel during the PGA Show. The line will be available for purchase at select vineyard vines stores, vineyardvines.com and in key green grass shops around the country.

Inspired by Nantz’s love and deep understanding of the game of golf, the Jim Nantz by Vineyard Vines collection caters to the golfer both on and off the course and includes an assortment of performance polos, half-zips, vests, sweaters, cardigans and jackets for men. Nantz has been the voice of CBS Sports for over 30 years calling some of America’s biggest sporting events from the Masters Tournament, the PGA Championship, the PGA Tour, the Super Bowl and the Final Four, and the collection draws inspiration from his life; the Palmer Cardigan being a tribute to his friend Arnold Palmer and the Pescadero Performance half-zip stemming from living in Pebble Beach.

“We are excited to expand our assortment in golf and thrilled to roll out the Jim Nantz by Vineyard Vines collection,” said Ian Murray, co-founder and CEO of Vineyard Vines. “Jim has been part of the Vineyard Vines family for quite some time now and shares our passion for helping people live the good life.”

“The love of golf has been instilled within Vineyard Vines for quite some time and to be able to partner with the most respected institutions and talent in the industry who embody our ‘every day should feel this good’ mentality is very exciting for us and for our customers,” added Shep Murray, CEO and co-founder of the brand.

In addition, the Vineyard Vines 2019 Golf Team roster continues to grow with the addition of PGA Tour player J.T. Poston. Joining PGA Tour pros Russell Knox, Tom Lovelady, Trey Mullinax and Ben Martin, Poston represents a new generation of talent for the brand. Vineyard Vines is the official apparel provider for these players.

And, rounding out the brand’s engagement with the sport, Vineyard Vines has signed on as a sponsor of the AT&T Pebble Beach Pro-Am event February 4-10, 2019 and will continue to be “The Official Style of the Genesis Open,” the PGA Tour event February 11-17, 2019, hosted in Pacific Palisades, California.