by Stephen Garner
Gorden Wagener, Virgil Abloh, and Bettina Fetzer / Courtesy of Mercedes-Benz

Following last year’s cooperation which saw the Mercedes-Benz G Class reimagined by designer Virgil Abloh, the duo has teamed up again on a project around Mercedes-Maybach.

For this collaboration, called “Project Maybach,” Abloh will collaborate with Mercedes-Benz chief design officer Gorden Wagener to create an electric show car, which will be unveiled on December 1st, coinciding with Art Basel Miami Beach.

“Today, Mercedes-Maybach is a brand that resonates beyond automotive and has come to symbolize status, innovation, and value across industries and generations,” said Bettina Fetzer, vice president of communications and marketing at Mercedes-Benz AG.  “A combination of the technical perfection of Mercedes-Benz, and the aspirational exclusivity of Maybach, Mercedes-Maybach offers a highly unique experience for our most discerning customers. We are excited to inspire both existing and new audiences to re-think what they thought they knew about this iconic brand, with our trusted partner, Virgil Abloh.”

“The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo,” added Abloh. “In this next phase, we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon. Together we’re entering a new age of discovery.”

“With Project Maybach, we define the next level of luxury,” commented Wagener. “After 100 years, we transform the brand into a luxury electric future. Together with Virgil, we are writing a new rule book for Mercedes-Maybach.”