Virgil Abloh’s New Nike Store Is A Peek At The Future Of Retail

When Virgil Abloh was a boy, he’d head from Rockford to downtown Chicago, and visit the shops of Michigan Avenue, where all the biggest brands in the world had stores–a place he calls his “gateway to the world.” This was long before he became creative director for Kanye West, brought street fashion to the runway with his label Off-White, created a giant receipt and “Keep off” rug for Ikea, redesigned the water bottle for Evian, and transcended to artistic director of Louis Vuitton. Niketown was a highlight for anyone of his age at the time–a fact I can attest to being a Chicagoan of a similar age–as it was the temple to footwear during the peak of Jordan mania. Read more at Fast Company.