Virgil Launches Own-Brand Jewellery, As His Louis Vuitton Sales Smash Supreme Record
by MR Magazine Staff
Jan 16, 2019
Virgil Abloh’s first Louis Vuitton designs are already selling faster than the LVMH brand’s much-hyped collaboration with Supreme. But, Abloh has got his sights set beyond the Tokyo pop-up shop where his Louis Vuitton spring/summer 2019 collection is flying off the shelves (it has sold 30 per cent more in the first 48 hours than the luxury-meets-streetwear collab did in 2018). The tastemaker is launching a jewelry line under his own name. Read more at Vogue.
