Virgil Launches Own-Brand Jewellery, As His Louis Vuitton Sales Smash Supreme Record

by MR Magazine Staff

Virgil Abloh’s first Louis Vuitton designs are already selling faster than the LVMH brand’s much-hyped collaboration with Supreme. But, Abloh has got his sights set beyond the Tokyo pop-up shop where his Louis Vuitton spring/summer 2019 collection is flying off the shelves (it has sold 30 per cent more in the first 48 hours than the luxury-meets-streetwear collab did in 2018). The tastemaker is launching a jewelry line under his own name. Read more at Vogue.