VIRGINIA’S NEED SUPPLY CO. OPENS TOKYO LOCATION, ANNOUNCES IN-HOUSE LINE

Richmond, Virginia-based retailer Need Supply Co. has opened its second ever brick and mortar location in Tokyo’s bustling Shibuya district. This is the retailer’s first expansion in its nearly 20 years of doing business. This will be followed in November by a second location in Japan, in the city of Kumamoto.

The store will carry exclusive-to-Tokyo collaborations and merchandise, alongside all the same highly considered and hard to find products that Need Supply has always sold. The first floor of the shop will be partially dedicated to Trattoria Babbo, a classic Italian restaurant that will serve lunch and coffee throughout store opening hours. The store was designed by their own team in Japan, which include the editorial team for Human Being Journal Japan and other high-profile names in the Tokyo fashion scene.

“We have always been fascinated by the culture of Japan. The overall attention to detail, especially in the retail space, provides shopping experiences that are conceptual and unique in their own way. We feel the DNA of Need Supply Co. brand will translate well to the Japanese market,” said creative director Gabriel Ricioppo in a statement.

Need Supply Co. has also announced that they are working on their first ever in-house line, entitled Need. Need Supply Co. husband and wife team creative director, Gabriel Ricioppo, and fashion director, Krystle Kemp, recently relocated to Los Angeles to help manage new market strategies between the U.S. east coast and Japan, while overseeing the production and design of the new collection.

No details have been released about the collection thus far except that it will be exclusive to their webstore and both their Richmond and Japan locations.

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