Wainscot Media, the owner of MR, has hired Coleman McCartan (pictured above) to head international business development for its new trade show division, where he will once again be working alongside industry veteran Lizette Chin, now VP/Group Publisher of Menswear & Luxury at Wainscot Media.
McCartan brings a wealth of international expertise to the company, and has been a major force in the contemporary fashion events industry for over 20 years. He has built and maintained international brand presence at the most prestigious US fashion trade shows including Coterie, Magic, Project and other notable shows.
The traditional trade show marketplace has been forced to evolve due to the pandemic, and McCartan’s many years of experience uniquely qualify him to address the changing needs of international brands as they navigate the post-COVID North American market landscape.
Mark Dowden, President and CEO of Wainscot Media, said: “We are thrilled that Coleman has joined the Wainscot family. His expertise and ability to understand the needs of leading international brands as they rebuild after the pandemic is second-to-none, making him the perfect person to help those brands successfully execute their North American market strategies in 2022 and beyond.”
Wainscot Media creates award-winning events and marketing programs that connect clients with their target audiences, build brand loyalty and fuel sales. The company’s four specialized divisions—fashion, luxury, healthcare and local business—produce a full range of marketing solutions, including events, custom content and other targeted lead-generation programs, for a national roster of clients. The company also publishes trade magazines in the fashion and medical verticals, as well as multiple regional magazines and websites. Based in Park Ridge, N.J., Wainscot Media was founded by Carroll Dowden, Chairman, and Mark Dowden, President and CEO, in 2006.
For more information, email Lizette.Chin@wainscotmedia.com