Wal-Mart to Distribute Ocean Pacific and OP

by MR Magazine Staff

NEW YORK – Iconix Brand Group has made a license deal with Wal-Mart for distribution of its Ocean Pacific and OP brands in the apparel and accessories categories.

Under the terms of the deal, Wal-Mart may use the brands in the U.S. and in Brazil, China and India. Access to more countries may be forthcoming.

The launch for the new lines is scheduled for Spring/Summer 2008.

Iconix CEO Neil Cole said: “We are looking forward to working with Wal-Mart to continue to develop Ocean Pacific into a year round lifestyle brand that we are confident will resonate deeply with the Wal-Mart customer.”

Iconix acquired the Ocean Pacific and OP brands from Warnaco last year for $54 million, closing the deal in November of 2006. Ocean Pacific was founded as a surfboard company in the 1960’s and became an apparel company in 1972. It has more than 30 license agreements worldwide in the footwear, kid’s apparel, skateboard, and surfboard categories.

Iconix’s other brands include Joe Boxer and Roca Wear.