“We need to make sure that products can be passed down to the next generation” says Uniqlo’s UK head

Uniqlo is aiming to create “modern classics” that people wear for longer to be more sustainable, says the clothing retailer’s UK COO Alessandro Dudech, but questions remain over whether the strategy is working.

Speaking at the opening of the Japanese brand’s latest UK store in Covent Garden, Dudech explained how Uniqlo aims to differentiate itself from fast-fashion brands by incrementally improving the design of its clothes and focusing on longevity, including by launching repair services in its stores. Read more at Dezeen.