Westminster Menswear Archive Opens Its Umbro 100: Sportswear x Fashion Exhibition

This April, Westminster Menswear Archive is spotlighting Umbro during its centenary year, along with the influence the Manchester brand has had on the global sportswear revolution.

The exhibition points to Umbro’s collaboration with Paul Smith in 2002 as the start of the ubiquitous trend for sportswear companies to collaborate with fashion brands and designers. Since then, Umbro has partnered with over 60 globally renowned designers and brands including Kim Jones, Paul Smith, Virgil Abloh, Peter Saville, Christopher Raeburn, Supreme, Nigel Cabourn, Aitor Throup, Palace and Vetements. Read more at Hypebeast.