WeWork Goes To WeMRKT

On a sunny afternoon in late June, the common area of the WeWork offices at 205 Hudson Street in New York City bustled with activity. World Cup soccer played on the oversized television screen, jewelry designer Emma Rose showcased her wares on a table, and a buffet-style meal was served to WeWork’s clientele. And tucked into one end of the airy space was the newly-launched WeMRKT, which opened for business on June 25 as a rebranded and expanded version of WeWork’s Honesty Market. The original Honesty Market, so named because it used the honesty system to accept payments for goods, has now expanded to include WeWork branded apparel, office supplies, fresh flowers and food. Ten of the brands at WeMRKT are sourced from WeWork’s members, including juice from Misfit Juicery, phone chargers from Puku, and food from Splendid Spoon. According to Julie Rice, WeWork’s Chief Brand Officer and the former co-founder and co-CEO of SoulCycle, competition for shelf space was fierce. Read more at Retail Dive.