What COVID-19 Did To Customer Loyalty

Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo released last November, a quarter said they were more brand loyal than the previous year. Helping to drive customers to return are a brand’s product, price point, customer service and its loyalty program. In recent years, several retailers, including Macy’s, Target, H&M and Nordstrom, added new options to their loyalty programs. But when COVID-19 made its way to the U.S., many consumers strayed from normal shopping patterns and began stockpiling products. Amazon notified customers in March that certain household staples were out of stock as more consumers began shopping online. Amazon said in a statement at the time it was “working around the clock with our selling partners to ensure availability on all of our products, and bring on additional capacity to deliver all of your order.” Read more at Retail Dive.