What Do Macy’s And The Toys R Us Brand Have To Offer Each Other?

Toys R Us is back! … Again. The perennial comeback of the toy retail brand is becoming a regular feature of life following the defunct toy store chain’s liquidation in 2018. The plan this time is to open Toys R Us-branded shop-in-shops in more than 400 Macy’s stores. While the shops will bear the Toys R Us name and some of its iconography, Macy’s will be in the driver’s seat. According to a Macy’s spokesperson, the retailer will lead the merchandising operation for the shop-in-shops while Toys R Us executives will add “support and guidance on toy and product trends.” Unlike the two stores the Toys R Us brand opened with b8ta in 2019, which essentially rented out space to vendors and eschewed inventory, Macy’s will own the inventory just like most other retailers with their merchandise. Read more at Retail Dive.