When misinformation and hate speech spread on social media, most people are happy to blame the platforms. The users who post and repost that toxic stuff? They’re being haplessly manipulated by algorithms. If that’s your view, let me ask you this: When the platform is a giant online clothing retailer, the manipulative incentive is ultralow prices, and the damage is the environmental impact of kilotons of disposable clothing, do you still think it’s mainly the company’s fault, or are its greedy customers just as guilty? Read more at Wired.