What Does The Future Of Retail Look Like?

I think the one certainty in the future of retail is a more educated, empowered and connected consumer. I believe that in the coming years, retail will be defined by the brands that are able to build the deepest trust with their communities, and that the bar for that will get ever higher. The internet makes it so much easier to reach your tribe, including more niche groups than ever possible. Sometimes, this has negative consequences, and sometimes it is positive, like consumers having an ability to better know the brands they are supporting and which ones share their values, etc. Read more at Forbes.