What If You Could Read A Fashion Label Like A Food Label?

One of the biggest fashion trends of late 2021 didn’t have to do with color or skirt length or sequins but rather with sustainability. Or, to be specific, the appearance of clothing labels with data that consumers can use to trace the creation of a potential purchase.

The roots of the trend stretch back to 2019 at least, when Sheep Inc.,a knitwear label in London, introduced an NFC tag — or near-field communication (the same tech that enables contactless payment) attached to its sweater hems — that allows customers to track the supply chain of its Merino wool sweaters via an app. Read more at The New York Times.