What Online Retailers Will Do To Get You To Click ‘Buy’

With the annual holiday spending frenzy skewing heavily toward digital shopping, online retailers are getting savvier about closing the deal and getting shoppers to push the button on that pair of shoes or set of towels lingering in their virtual shopping carts. Following shoppers around the Web with prodding ads for their abandoned products is one tactic. Many e-tailers also send emails with cutesy reminders about what is left in the basket. “Hello there your closet is calling,” Banana Republic nudged in a recent note. Read more at The Wall Street Journal.