What Retail Technology Needs To Do Next

The focus of retail technology now is on supply chain. Rob Armstrong of Zebra Technologies put it perfectly when he told me, “we are focused on …four key questions: What is it? Where is it? How is it? What are you going to do about it?” With retail happening in both physical stores and online, individual items are getting shipped for pickup and returned to stores that weren’t originally intended. Moving individual items causes them to to handled more times than planned for and that’s expensive for retailers. The industry needs to get more efficient moving products around and that’s why it’s a big focus right now. Armstrong was talking at the most recent National Retail Federation Big Show, the largest annual gathering of retail industry leaders in the U.S. All over industry events, the focus of technology is on supply chain. Read more at Forbes.