What Small Retailers Can Learn From The Industry’s Push Towards AI And Big Data

Is brick-and-mortar dead? With a record 7,000 store closings and 662 bankruptcy filings last year, and 3,800 closings (and counting) so far in 2018, the fate of retail continues to look uncertain. Take a look at Amazon to see how e-commerce has changed the retail landscape as we know it, leaving no industry undisrupted. With just a click of a mouse, customers can purchase whatever they want, whenever they want it — and have it shipped directly to their door. While e-commerce offers unprecedented convenience, this is not the end of the road for brick-and-mortar. Customers still value in-store experiences. In fact, two out of three consumers think apparel brands should focus more on improving experiences both in-store and online, as opposed to focusing solely on their online presence. Read more at Entrepreneur.