What The Pandemic Has Cemented About Gen Z

The pandemic may stick out as a uniquely disruptive event in the lives of most, but for Gen Z, it might just be the cherry on top of a lifetime of disruptive events. Gen Z Planet, which studies the demographic and defines it as those born between 1998 and 2016, described the group as coming of age during a series of “seismic events” in a recent report. Those span from the Great Recession and the Sandy Hook school shooting, to the threats of climate change and the rise of the #MeToo and Black Lives Matter movements. Read more at Retail Dive.