WHAT TO EXPECT AT THIS WEEKEND’S PROJECT AND MRKET SHOWS

Men’s market week in New York City kicks-off this weekend, and with that comes another edition of menswear trade events Project and Mrket, running concurrently from Sunday, January 20 to Tuesday, January 22 at the Jacob Javits Center. 

Project New York debuts its newest neighborhood N:OW, dedicated to culturally relevant brands that drive “what’s next in fashion” including Huf, Brixton, The People Vs., and Atomic Mission Gear. Coming off of the neighborhood’s successful launch in Las Vegas in 2018, the show has evolved its N:OW partnership with WGSN offering a full schedule of forums, panels, daily happenings, brand installations and exclusive events that set the stage for contemporary men’s fashion. 

N:OW at Project’s daily panels will be hosted within the neighborhood and feature some of the most respected voices in the industry with Host Mordechai Rubinstein  “Mister Mort”, and guest speakers WGSN’s Brian Trunzo, Highsnobiety’s Jeff Carvalho, Jack Carlson of Rowing Blazers, and Vintage Collector Josh Matthews, among others. 

As previous reported by MR, this season, Project invites show-goers to participate in its first-ever scavenger hunt. Project has teamed up with publication Cool Hunting which has curated a list of its favorite items to find on the Project floor. Stop by Cool Hunting’s Booth #403 to pick up the curated map, uncover helpful hints and follow along on social media @coolhunting @projectshow for a chance to win big. 

“This season, we wanted to provide our retailers with a strong selection of tailored, heritage brands mixed with trend driven contemporary exhibitors,” said Lizette Chin, president of men’s. “The offerings showcase the diversity of the menswear market and the strength of Project and Mrket’s identities the industry has come to expect.”

Mrket will also return this season to highlight a mix of refined tailored sportswear, footwear, and accessories collections. Brits in New York welcomes the best in British menswear featuring heritage and sartorial apparel and accessories from Alan Paine Knitwear, Barbour, Barker Shoes, and Ettinger. In honor of the Barbour’s 125th anniversary this year, Barbour is hosting an exclusive preview of the Icons Re-Engineered collection, a celebration of the five generations of the Barbour family and a look back at iconic outerwear styles from 1894 through the present day.

Supported by the Italian Trade Commission, Made in Italy features the finest brands that Italy has to offer. This long-standing neighborhood showcases the craftsmanship that borders on art when it comes to making clothes, accessories and shoes. This season the show welcomes Italian style aficionado, Guerreisms and his team who will be pulling looks from Made in Italy brands shooting content live from the trade show floor. @guerreisms | @mrketshow | @extraitastyle

Mrket will also unveil the Mrket Clubroom located at booth #848. Presented by MR Magazine, this will feature a cash bar with daily happy hours, gaming area, and photo studio. Come to the Clubroom from 4:00pm to 5:00pm on Sunday for cocktail hour hosted by the editors of MR. Meanwhile, each day, the Clubroom will also host some of the menswear industry’s most dapper influencers where they will style looks and create content featuring the brands from the show floor. Featured Mrket Ambassadors include: Adam Gonon @adamgonon, Mens Style Pro @mensstylepro and The Cuff @thecuff.co.