Why Fashion Retailing Will Have A Slow Recovery

By every measure, 2020 was a terrible year for the fashion industry. Retailers cut some fashion space, and apparel sales were very disappointing. McKinsey predicts that the global fashion industry’s profits are expected to fall by -93% in 2020. Initially retailers bought too much, lately retailers don’t have enough on their shelves. The problem is that most retailers look to Wall Street for approval. If their inventory is too high, they get punished by investors who fail to buy the stock. If their inventory is too low, they get punished by customers who walk away without buying anything. How should fashion retailers behave in 2021? Read more at Forbes.