Why Is Stefano Gabbana Perpetuating The Dolce & Gabbana x Supreme Rumors?

Is Dolce & Gabbana the latest brand to team up with street/skatewear giant Supreme on a provocative collaboration? Stefano Gabbana seems to be hinting as much. Though nothing has been confirmed through Dolce & Gabbana’s own social media channels, and the brand itself has not returned The Hollywood Reporter‘s inquiry on the matter, the designer began reposting Instagrams from Supreme fan sites on his personal account, further fueling the DG x Supreme rumors. According to one of the accounts regrammed by Gabbana, the collab would drop as early as fall 2018. From the perspective of the Italian fashion house, the move makes sense. When it comes to embracing millennials, Dolce & Gabbana has pulled out all the stops, from hiring a cast of “DG Millennials” (who, for the record, barely make the millennial age range cut off, and likely have more in common with Gen Z) who were glorified with their very own #DGMillennial campaigns and coffee table books, to sending purse-carrying drones down the runway for the fall 2018 fashion show. Because millennials love drones, right? Read more at The Hollywood Reporter.