Why Is Uniqlo The Anti-Fast Fashion Fast Fashion Brand?

Defined by reliable old Merriam-Webster as clothing produced “quickly and cheaply” enough to stay on trend, the term “fast fashion” is also utilized as shorthand for everything that’s wrong with the fashion industry. For many shoppers, fast fashion is largely understood as a moral gray area, a broad descriptor for the destructive practice of pumping out disposable garments. “When we talk about fast fashion, we’re really talking about how quickly a store’s merchandise changes and how long it takes to get from concept to the sales floor,” says Myles Ethan Lascity, director of fashion media at Southern Methodist University. “Because of the short production time, it’s come to be associated with low-quality and even disposable clothing, but that’s not always the case.” Read more at Highsnobiety.