Why Retailers Need To Revisit Their Real Estate Strategies

The longstanding formula for ramping up real estate — running a competitor analysis once a year, shuttering the worst of your stores and trying to win some concessions from landlords — needs an update. No, Amazon is not destroying all of brick-and-mortar retail in one fell swoop. The truth is that stores that fail to resonate with today’s customers are the likeliest to run into trouble. Nevertheless, the market is changing in ways that call for new approaches to retail portfolios — especially among chains that expanded aggressively during the go-go years. Below are four steps toward ramping up real estate productivity. Read more at Retail Dive.