Why The Twitter CEO Brought A Culty Menswear Account Back To Life

Over the past month, diehard menswear fans may have noticed a gaping hole in their Twitter timelines: gone were the shitposting, menswear memes, and layered long-running jokes rendered in near-indecipherable Fuccboi-ese. The cause of this absence was the suspension of the beloved account belonging to once-upon-a-time blog Four Pins, likely the first account to eclipse 200,000 followers by constantly posting tweets like, “when u spy a fellow jawnz enthusiast” or “when ur most swagless homie cops ur grail.” Even the account’s founder Lawrence Schlossman (formerly founder of Four Pins, now brand director at Grailed) thought that @Four_Pins was finished. And then, all of a sudden, it wasn’t: on Friday, the account returned to life. All it took was a determined raw denim retailer, six phone calls, three emails, and the Twitter founder’s love of menswear. Read more at GQ.