Why We’re Witnessing A New Golden Age In Advertising

For 13 years, Boulder, Colorado-based ad agency Crispin Porter + Bogusky (CPB) came up with creative ideas and advertising for Domino’s. It created the now-familiar Pizza Tracker and the DXP customized pizza delivery vehicle. It geofenced public parks to enable outdoor pizza delivery and challenged American cities to improve their roads in a cheeky, faux-PSA campaign that became very real in “Paving For Pizza.” In September 2007, when Domino’s first named CPB its agency, the company’s stock traded at about $17. Now it hovers around $385. By any measure, this has been one of the most successful advertising and marketing partnerships so far this century. So why did it all come to an end? Read more at Fast Company.