Why YouTube Is A More Important Platform Than Snapchat For Luxury Brands

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive.
Luxury marketers—which have traditionally been slower than others to adapt to digital—are working Snapchat, Instagram and Facebook, but unlike others, they’re still trying to nail down digital basics like YouTube and search marketing. Read more at Adweek.