With Manhattan Opening, Ikea Learns To Live In Small Spaces—Just Like New Yorkers
by MR Magazine Staff
Apr 17, 2019
When it comes to tiny spaces, New Yorkers are experts. Some residents sleep in what doubles as the living room. Others share a closet with a spouse or roommate—or go without one altogether. So it’s only fitting that with the opening of Ikea’s “planning studio” in Manhattan, the Swedish furniture brand is navigating what one employee euphemistically describes as the city’s “interesting architectural needs,” just like every other New Yorker. In fact, Ikea seems to be following the rites of passage of every new resident to the city: living in a smaller footprint, getting rid of its stuff to fit in a tighter space, and finding creative ways to make it work. Read more at Fortune.
