WRANGLER LAUNCHES FOOTWEAR

Wrangler has inked a new licensing agreement with sustainable footwear maker Twisted X to design and distribute Wrangler Footwear for men’s, women’s, and children across the western, casual/modern, outdoor, work, and work/casual categories.

The first collection is slated for spring 2021, and will be available across the United States, Canada, and U.S. Territories like Puerto Rico.

“This collection will advance Wrangler into the footwear category, and we could not be more excited to bring these products to life with the help of Twisted X,” said Allen Montgomery, vice president of Wrangler NAM Western & Workwear. “Wrangler has always placed a priority on respecting our environment, and with Twisted X’s remarkable sustainability efforts, we’re optimistic our inaugural venture into the category will be a huge milestone, not only for the brand, but for the entire western community.”

“We’re thrilled to be partnering with Wrangler to create the new Wrangler Footwear line,” added Prasad Reddy, CEO at Twisted X. “Wrangler is an iconic brand in the western industry and Twisted X is honored to be the company chosen to assist in expanding their product lines into the footwear industry. The line will focus on quality, comfort, and sustainability, the three pillars of both companies.”