ZALES & ROCKSBOX EXPANDS RENTAL OFFERING TO INCLUDE FINE JEWELRY FOR MEN

Rentals aren’t just for tuxedos and bowling shoes anymore. At jewelry store Zales, the Zales x Rocksbox Fine Jewelry Rental program offers customers the opportunity to try and rent fine jewelry at an accessible price, starting at $50. Beginning today, the program is officially expanding its offerings to include fine jewelry options for men — perfect for occasion and everyday dressing during this busy holiday season.

The men’s pieces will include styles like diamond chain necklaces and encrusted Cuban bracelets. The expansion will also showcase an exclusive collection showcasing 10K white and yellow gold pieces with brilliant hand-set lab-created diamonds. Available through reservations online or by appointment at select Zales stores, customers can rent fine jewelry for 14 days for 5% of the purchase price. They also have the option to purchase and can apply their rental fee to purchase the item.

The program originally launched back in July with 36 styles of women’s jewelry, expanding now to include 54 10K white and yellow gold pieces with hand-set lab-created diamonds for men and women. Products include necklaces, earrings, bracelets, rings, and sets. Pieces can be reserved online and picked up in any participating Zales location nationwide. Purchase price range of the rental jewelry is $1,000 to $24,000. Using Rocksbox rental technology, customers can try a range of luxury jewelry options before purchasing a piece for their personal collection. The Zales x Rocksbox Fine Jewelry Rental program has its own assortment.

Part of Akron, Ohio-based Signet Jewelers Limited, the world’s largest retailer of diamond jewelry, the special occasion rental program is a partnership between two of its leading banners, Zales and Rocksbox.