As the city of Las Vegas gears up for MAGIC next month, there’s another fashion event taking downtown by storm that promises to shake up the way brands and consumers interact.
Dubbed Commotion, the two-day interactive shopping experience, will bring together industry veterans from unique sectors of fashion, e-commerce and production.
Spanning 25,000 square-feet inside Fergusons, the community market center in the epicenter of downtown Las Vegas, the direct-to-consumer event incorporates fashion (with over 15 diverse brands participating), live entertainment (including Grammy-winning artist Spencer Ludwig), art, and food.
Free and open to the public, attendees can purchase directly from their favorite brands while gaining insight into how pieces are made, plus get exclusive tips on emerging trends. A customization station will also be available for embroidery, painting, screen printing, patch press, and more. Attendees will receive a free, customizable canvas tote upon entry.
Powered by online retailer Zappos.com and business development agency CMMN THRD, the disruptive pop-up event was founded by Mike Sampson, a long-standing industry executive in the fashion and event space.
“Technology has changed traditional retail as we know it and the way we look at product and how we emotionally attach ourselves to that product says,” said Sampson. “By physically connecting the consumer directly with the brand, an emotional connection is enabled. With a truly experiential platform, where brands can express their core identity, where collaboration is organic and where the consumer is enlightened, a next generation of retail can emerge.”
Participating brands will have the opportunity to collectively merchandise their products in an open interactive environment where consumers can see, touch and purchase while gaining insight into how different pieces are made, as well as exclusive tips on emerging trends. A sampling of brands that will be on-site include Mavi Jeans, Atelier & Repairs, Nobis, Matias, Superga, Psycho Bunny, Dirty Milk, Steve Madden, Sneaker Lab, and Superfeet.
“At Zappos, we believe relationships are key and that belief is fostered not only internally, but with our customers and partners as well,” added Audrea Hooper, head of fungineering and special events at Zappos. “We’re thrilled to be a part of such a fun, creative fashion event that’s breaking boundaries and helping bring brands and customers closer together to inspire one another, right in the heart of our own downtown Las Vegas community.”
Commotion will run Tuesday, February 5 and Wednesday, February 6 from 4:00pm to 10:00pm at 1031 Fremont Street in downtown Las Vegas.