Zara Unexpectedly Changes Its Logo

For the second time in its 45-year history, Zara has changed its logo. Unexpectedly, the Spanish fast-fashion retailer replaced its recognizable spaced branding with a new overlapped look on its website and social media accounts. Designed by advertising agency Baron & Baron, the new logo connects the letters of Zara and adds accentuated curves to the “Z” and “R.” This is the second time the Inditex retailer has changed its logo, the first time being in 2010 with the addition of spacing. The new overlapping look seems to be drawn from French editor, Artistic Director and Baron & Baron founder, Fabien Baron‘s signature typography. Read more at Hypebeast.