ZEGNA LAUNCHES LUXURY LEISUREWEAR COLLECTION

Inspired by changing lifestyles and reconsidered priorities, Zegna continues to transform the idea of luxury to envision an easily wearable category of clothing. At Zegna, this category is called “Luxury Leisurewear.” This collection represents a paradigm shift in the way the Italian luxury brand thinks of style and sophistication, as it weaves a new versatile wardrobe into the fabric of its DNA, to become a fundamental part of its design philosophy moving forward. While Zegna has been pushing the boundaries of man’s tailoring for more than 110 years, today the brand reconstructs clothing for greater comfort, while holding its position at the forefront of sartorial precision.

Adjusting to a new reality that acknowledges the importance of wardrobe adaptability and ease, Luxury Leisurewear is designed for how men live now. Evolving alongside its customers, Zegna reimagines classics to reflect the cultural zeitgeist and changing times where we lounge, live, and work all in one place and prioritize personal comfort. Outdoor and indoor come together and a new way of dressing takes hold, as the new Luxury Leisurewear collection responds to transformed attitudes and ideas. The result is a selection of multifunctional garments that extend beyond traditional formality while retaining the unparalleled textile and craftsmanship standards Zegna is known for.

Heralding a new era in style, Luxury Leisurewear is comprised of hybrid garments that offer effortless elegance, whenever and wherever. Highlights from the latest spring/summer ‘21 collection include water-repellent field jackets, next-generation cargo pants, and hooded anoraks. Utilitarian pockets, zippers, and hoods bring functionality to multifaceted outfits that adapt to dynamic locations and weather conditions. Never unprepared, these hybrid designs are specifically engineered to be easy to wear and easy to pack.

To celebrate Zegna’s heightened focus on Luxury Leisurewear, the collection became a centerpiece of the newly-launched spring/summer ‘21 #WHATMAKESAMAN campaign. Inspiring images feature model, singer, and songwriter Gabriel-Kane Day-Lewis photographed at the Oasi Zegna wearing relaxed everyday outfits in fluid silhouettes and earthy colors that reflect the lush landscape of the nature reserve. Embodying total freedom of expression, Gabriel-Kane also showcases totally personalized made-to-measure Luxury Leisurewear.