by John Russel Jones

UntuckIt has announced a retail partnership with eyewear brand Maui Jim: Sunglasses will be available in 16 UntuckIt stores across the U.S. as of May 9th

The styles will be sold at UntuckIt stores in warmer climates with more than 35 SKUs each to start, as part of UntuckIt’s expanding strategy for collaborations and partnerships. UntuckIt will continue working with like-minded brands to curate a full lifestyle experience in UntuckIt stores. 

“We’re always testing new strategies in our 80-plus stores. So, we’re excited to gauge customer appetite for complementary, third-party products that are more resort focused,” says UntuckIt founder Chris Riccobono. “Maui Jim is the perfect fit, and we anticipate a great response from our customers.” 

This partnership will launch in UntuckIt retail stores in the South East and West Coast of the US, stores in Austin, TX; Boca Raton, FL; Charleston, SC; Coral Gables, FL; Corte Madera, CA; Costa Mesa, CA; Dallas, TX; Durham, NC; Houston, TX; La Jolla, CA; Las Vegas, NV; San Antonio, TX; San Jose, CA; Scottsdale, AZ; Tampa, TX; and West Palm, FL. Styles will be restocked based on demand. 

The Maui Jim offerings will include sunglasses with PolarizedPlus2® lens technology in rimless, aviator, rectangular, wrap, and classic silhouettes. Customers can also choose from a variety of colors and frame materials. Products will retail between $168 and $366.